Craig is a founding shareholder of Multiply. His experience includes co-founding CrossFin Investments Holdings, a leading SA FinTech company; co-founding Wellspring Climate Investments, a Mauritius-based sustainable water and energy company; lead investor and developer of Umhlanga Arch Development; Co-founding shareholder of Custom Capital Finance, an alternative lending company; and Co-founder of Imbewu Capital Partners, a company that has constructed one of South Africa's most appealing alternative transformation asset portfolios. His valuable contributions also extend to establishing Aka Capital, a private equity and investment holding company. Formerly serving as the Commercial Director and Mergers and Acquisitions Executive for the African IT titan, BCX, Craig played a substantial role in its formation.